Better World Takes On AAA

AAA Loves Cars and Highways--Isn't There an Alternative?

Haven't you heard of the Better World Club? It provides the same types of services as the American Automobile Association, such as roadside assistance, insurance, maps, eco-travel services, discounts on hybrid car rentals, bicycle roadside assistance . . . . Wait a minute! AAA doesn't provide bicycle roadside assistance--it's the Automobile Association.

I admit I haven't actually tried it yet. (I'd be interested to hear from anyone who has.) But it sounds like they have the HaraBara spirit. At HaraBara we believe that if businesses green themselves and look for green suppliers, they will save money and provide added value to green customers. We concentrate on business-to-business connections, but BWC does have a fleet program for businesses.

Just because you help people who have cars doesn't mean you have to resist all non-car forms of transportation.

I'll try to provide more detail in a future post or article in HaraBara's News & Views section.